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Unsigned artists

Mark Sep 10, 2017 03:03AM PDT

I am interested to know the estimate of how many unsigned artists exist in UK and USA ?

Also, do people think Facebook and sound cloud work for emerging talent with the need to pay to boost posts when you are starting out or just posting music for streaming?

My son is in a band an there doesn't seem to be anything out there where young artists can promote themselves without paying large amounts.

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Jay Sep 13, 2017 07:38AM PDT Pandora Agent
Hey Mark,

I'm afraid we don't have up-to-date industry numbers like that at the moment. Music, especially independent music, can be a tricky industry to do a full accounting of. We see a wide range of marketing techniques that have worked for artists across all platforms. From what we see, it always tends to work best when the artist has a clear vision for how they want to build their brand, and then put in the consistent work and effort to engage and build an audience on the platforms that work best for them. For some artists that means social platforms like Facebook, Instagram, and Twitter, for others they do best focusing on music and content platforms like
YouTube, Soundcloud, and Pandora. In any case Next Big Sound does our best to give musicians tools to track how effectively they're growing and engaging their audience across their active platforms.

If you're interested in learning more about the marketing tools available for free to artists on Pandora, check out https://ampplaybook.com

And I'll leave this post open for community answers in case anyone else wants to chime in on strategies they've seen work for themselves and other artists!

Hope that helps. Please let us know if you have any other questions for us! You can always reach us directly at support@nextbigsound.com

Have a great day,
Jay

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