Graph annotations are a new feature in the Graphs report. You can use them to annotate time series data with event or post information to help reveal and communicate how your social and marketing efforts have driven social media and sales performance.
Now, when you create a graph report, you’ll see event clouds above the graph. Squares represent events that took place on a single day. Longer rectangles represent longer, multi-day events, like sustained media campaigns. You can use events from multiple entities to annotate your graphs if you choose.
You can also filter visible events by type with the buttons along the top right hand of the graph. For example, you could filter it so that only “Press Mentions” are displayed to investigate the impact of press mentions on sales.
Clicking on an event will add it to the graph as an annotation. If multiple events took place that day, clicking will expand the list of events so you can select the one you’d like to use as an annotation. You can also add events from the left-hand column by clicking on the “+” on the right that appears when you’re looking at event detail (In many cases, you can use this detailed view to get to the original content, too!) You can remove annotations from the graph with the black “X” that appears when you hover over them with your mouse.
Once you’ve annotated your graph with relevant events, you can turn the event clouds off and the annotations will remain open on the graph. This makes for a cleaner graph and image to screenshot and share.